How it works

One creator campaign, from brief to payout.

Follow Northwind Foods' Q4 launch through AIME: who does what at each step, and what each person sees.

  1. 1Set up
  2. 2Book creators
  3. 3Approve content
  4. 4Approve payouts
  5. 5Mark paid
  6. 6Report
Step 1 · Set up the campaign

The brief, the budget and the client, in one place.

Create the campaign under the client's brand, set the budget and the targets you'll report on.

Campaigns · Northwind Q4 launch
Northwind Q4 launchNorthwind Foods · Oct 1 to Dec 15 · Owner: Dana Okafor
Live
BudgetSet by the agency
$60,000
Target: viewsFrom creator posts
1.5M
Target: link clicksFrom the results upload
25,000
Step 2 · Book the creators

Book creators and agree their fees.

Add creators from your roster, set each one's fee and what they'll post. A creator booked through another agency keeps the split on the payout.

Northwind Q4 launch · Creators
12 creators booked · 36 posts
Mika NovakTikTok · 3 videos
$1,950
Ava LimInstagram · 3 reels, 6 stories
$3,600
Jun ChenInstagram · 3 reels
$2,700
Rio HaddadYouTube · booked through Brightside Talent Split 80 / 20
$2,400
Step 3 · Content and dates

Drafts, approvals and posting dates in one list.

Creators send drafts and mark posts live from their portal. Your client approves the exact version from theirs.

Northwind Q4 launch · Content
Mika Novak · TikTok videoVersion 2 · approved by the client Nov 3
Approved
Ava Lim · ReelMarked live Nov 2 · link saved
Live
Rio Haddad · YouTube shortAsked to move to Nov 12: shoot rescheduled
Review
Step 4 · Payouts

Request, approve, then pay through your bank.

A payout is requested when the work is done and approved within each approver's limit. Once your bank has sent it, it's marked paid with proof. AIME never moves the money.

Requested3 · $4,800
Mika Novak · $650Video 1 live
Jun Chen · $1,800Reels 2 and 3 live
Lea Tan · $2,350Stories and reel live
Approved, unpaid4 · $6,400
Ava Lim · $1,200Approved Oct 31 · pay through your bank
3 more$5,200
Paid22 · $31,200
Jun Chen · $900Paid Oct 28 · proof attached
21 more$30,300
Step 5 · The budget

Know what's left before you approve.

Paid, approved and waiting amounts are kept apart, and each one opens the records behind it.

Northwind Q4 launch · Budget
Budget$60,000
Paid$31,200
Approved, unpaid$6,400
Left now$22,400
PaidApproved, unpaidWaiting for approval
Waiting for approval3 payouts
$4,800
Left if they're approved$22,400 less $4,800
$17,600
Step 6 · Report

Report to the client from the same records.

Results, posts and spend come from the work your team already recorded, with where each number comes from.

See Reports and decks →

Client report · Northwind Q4 launch
Posts live21 of 36
Views1.24M
Link clicks18,400

Updated Nov 5 · from posts and the results upload

Client portal · Northwind Foods
Q4 launch · resultsViews 1.24M, link clicks 18,400
On track
Waiting on you1 draft to approve
Open
This weekWritten by your agency
Read
Three views

Your team, your client and your creators each see their part.

See client and creator access →

Your teamYour clientYour creators
Budget✓If you share it–
Creator fees✓–Their own
MarginsOwner and Finance––
Content✓What's sent for approvalTheir own
Payouts✓–Their own

Try it with one campaign.

Tell us how your campaigns run today. We'll check the fit and set up your first campaign with you.

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